OPB Expands Arts & Culture Coverage with New Weekly Radio Program
Posted July 2, 2013
Producer and Host April Baer will bring vibrant, newsworthy arts and culture coverage to the region
Each week, the magazine-style show will bring audiences stories about the latest in visual arts, theater, music, literature, culture and more. It will feature a curated mix of original local stories and the most interesting national stories. It will also celebrate can’t-miss, timely events around Oregon and the Northwest.
OPB reporter April Baer was selected to produce and host the new radio program following a nationwide search. Baer has been with OPB since 2004, and is a seasoned reporter and producer working in radio for 18 years. Prior to her current role as reporter, she served as the host of OPB’s Morning Edition, and produced and hosted a morning show and a public affairs call-in program for WCPN in Cleveland.
While at OPB, Baer has reported on a variety of local arts stories and also contributed stories nationally to NPR. Additionally, she has produced segments for the OPB original television production Oregon Art Beat, which enters its 15th season on air this fall. Along with her strong background in radio, Baer brings to this new role deep passion and interest in arts and culture.
"It is an amazing time to be involved in arts reporting, and I’m thrilled to be a part of it,” said April Baer, OPB. “I've always loved the way people here make creativity a daily practice. I’m looking forward to drilling down on arts issues, and facilitating wider discussions about the creative community."
The new radio program is made possible by a grant from the Paul G. Allen Family Foundation awarded earlier this year, along with support from the Spirit Mountain Community Fund and the Jackson Foundation. After more than a year of planning, it comes in the wake of a significant reduction in arts coverage from traditional media sources. The program is an extension of OPB’s vibrant and robust arts and culture portfolio, which includes the television series Oregon Art Beat and Oregon Experience; radio programming such as Think Out Loud and KMHD jazz radio; opbmusic, Arts and Life features online at opb.org, and the OPB Magazine for iPad.
“As a statewide media organization, we have always had a deep commitment to helping our audience discover the talent and variety of work that distinguishes art and culture in this region,” said Morgan Holm, senior vice president and chief content officer, OPB. “We couldn’t be more excited to see April bring her considerable skills and energy to this dynamic new program.”
Along with energizing new and existing audiences with Northwest arts and culture coverage, the program aims to build a more passionate and thriving community that will support arts and culture organizations across the region.
In keeping with OPB’s commitment to providing content across a variety of platforms, stories from the new program will also flavor other areas of radio and TV programming and will enhance OPB’s website to reach additional audiences with arts and culture content.
The new arts and culture program is expected to air fall 2013 on OPB Radio.
OPB is the largest cultural and education institution in the region, delivering excellence in public broadcasting to 1.5 million people each week through television, radio and the Internet. Widely recognized as a national leader in the public broadcasting arena, OPB is a major contributor to the program schedule that serves the entire country. OPB is one of the most-used and most-supported public broadcasting services in the country and is generously supported by members across Oregon and Southern Washington. For more information, visit www.opb.org.